Integrated marketing communications plan for 1 year for small or Assignment

Integrated marketing communications plan for 1 year for small or medium business - Assignment Example Their target market is presumably young people, as they emphasise their youthfulness in all their media, emphasizing that their hierarchical structure is all people under the age of 26, and emphasizing how they want to get young people involved in their mission, and also this is shown by their concentrating their efforts at universities and schools. The weakness lies in what is brought up above – Oaktree does not make financials available. These are numbers that potential donors will look at to decide if their dollars are going to be well-spent, and with Oaktree it would be impossible to tell where donations go, because there is no information about this. As I stated above, their Facebook page is not doing Oaktree any favors either. Although Oaktree regularly posts information into the newsfeed, this information garners very little attention. Very few people comment on any of their postings, and very few people even bother to state that they like the postings. Yet they have 2,700+ followers on Facebook. I am not certain what the problem is there, but they are obviously have problems getting people interested in what they are doing. Their strengths lie in their initiatives. They knock on doors, they partner with other organisations and schools in other countries, they fundraise as part of a global effort. These are all good. Their goals are admirable, and they are clearly stated – they want young people to get involved in the effort to eradicate poverty. It is just the execution of these ideals that leaves much to be desired. The potential competitors for Oaktree are Oxfam and World Vision Australia, both of which have their act together more than Oaktree does. Oxfam has over 40,000 Facebook followers if you combine Oxfam UK with Oxfam USA. Their website is much more user friendly as well. It is easy to navigate, the pages do not take forever to load, and

Managing Business Activities to Achieve Results Assignment - 2

Managing Business Activities to Achieve Results - Assignment Example The director is significantly responsible for determination of firm’s vision and mission. Recruitment: The recruitment activities are highly diversified and do not comprise only the interviewing process of job applicants. The manager in the department is responsible for managing the overall process of recruitment including communication with potential client firms and implementation of recruitment process. The manager is essentially responsible for resolving issues associated with the hiring process and taking necessary managerial decisions thereof. Another important responsibility of the recruitment manager is to take care of internal recruitment (succession or promotion, layoff and new recruitment) and demand of external recruiters. IT: Organisations are increasingly incorporating technologies in their business activities and ABC Company is no different in this regard. Most of the tasks at operational and managerial level are coordinated through email, virtual networking and intranet. As a result, information technology forms an important functional department of the firm. The firm also interact with its external clients through emails. Hence, IT department is necessary for efficient management of soft and hard technologies that are employed in the firm. Training: The training department is essential in ABC Company for supporting the recruitment department. The department ensures that internal employees are imparted with sufficient and requisite training necessary for performing in their respective arena. Additionally, the training department evaluates qualifications of job seekers and candidates so that they can be set up with appropriate job interviews. Business development: The process of business development in the recruitment agency comprises continuous interaction with existing and potential client organisations for better understanding of their requirements regarding candidates. The process of business development